Learn about the work of an independent or salaried CRM Consultant: what it consists of and what it contributes as a CRM analyst to companies and clients.
When we talk about CRM ( Customer Relationship Management ), we quickly think of customer management and commercial agents, in numbers, statistics and results. But we frequently forget that there is a human component linked to the relationship with the client , that is what the figure of the CRM Consultant tries to promote .
Maintaining a fluid and trusting relationship with our network of clients is essential for any company to function, whatever its size. We must know the needs of each one of them, their preferences, the expenses they make, but also if their business is doing well or badly.
There is software specially designed to optimize this work, but more and more companies are getting the services of professionals, specifically CRM consultants or analysts , to add that human factor that we have lost somewhere along the way.
What is the job of a CRM consultant?
Precisely the job of a CRM consultant is that, managing the relationship of our company with customers . Optimize our task with regard to that end point, which is the sale, supply and meeting the needs that our business offers you.
But a CRM manager does not only focus on statistics or profitability. A CRM analyst, above all, understands the needs of our clients, and that in the long run translates into improved communication, increased trust, and therefore, increased billing .
A CRM consultant would provide us with some work guidelines and guidelines, and a series of procedures to follow, which in the long run will become work standards, so that we know how to act with each of the commercial relationships we have.
How can a consultant help a client?
But how can a CRM consultant help a client? It is obvious that for a business, the figure of the CRM analyst is fundamental and even profitable, but what can it contribute to a client? Basically understanding, communication, and transmitting that the company that provides it, is not only dedicated to stopping by once a week to complete your order and leave. It builds a solid image of a direct dealing company , which can understand that perhaps this week you do not need to find a salesperson at the door, because it has been a bad week.
What is a CRM Analyst?
The CRM analyst is a professional figure who, until recently, navigated various waters: he is not an HR Technician, but he manages employees, he is not a marketing expert either, but he has to devise and implement campaigns to increase sales, he is not a psychologist, but you must understand the way of thinking of each and every one of our clients.
Recently, companies in the HR sector are promoting the recruitment, but also the training of new profiles of professionals exclusively oriented to CRM and customer relationship management.
This stems from a growing need for companies to improve interaction with their market, and it is an unequivocal sign that this trend is not going to abate.
Increasingly, society in general, but the business world in particular, rewards this client-business relationship. In the era in which a bad review on a social network can make a business disappear, CRM is gaining more strength than ever.
Work as an Independent CRM Analyst
The classic position within a company is being replaced by a new model of the company-employee labor relationship. A highly specialized CRM consultant profile that is external to the company is gaining ground in the sector, but why?
The explanation is reasonable. A CRM analyst employee who is part of a company’s staff may receive pressure or feel conditioned, so that certain policies that he deems convenient to implement are not recommended due to a high economic cost, or because it goes against it head-on, the way the company works with its customers. The old school practices are very ingrained and are not always good. A worker who recommends these changes, who is part of a company will not have the same freedom to decide, as someone who externally, and independently, performs that Consulting work .
Fact : According to the Indeed job portal , the average salary of a CRM Consultant in Spain is €51,494.
Conclution
In this article we have talked about the figure of the CRM consultant, who they are and what exactly they do, and above all, why this new professional figure is here to stay.
A better relationship and management with customers will generate new business opportunities and exponentially increase our profit. These professionals are already part of the new business future.
